My professional background rests on two pillars: cognitive psychology and digital design. As a psychologist, I study how we perceive and use spaces, how we process information, and how we move in our environment. Additionally, for more than a decade and a half, I have been involved in designing and researching interactive applications and services across industries such as telecommunications, energy, financial sectors, and the scientific and artistic world.

In my phygital projects, I have worked in areas such as creating accessible environments, developing games that encourage children's movement, reimagining museum information acquisition, and designing movement-assistance applications for professionals. I support projects from conception to implementation: together with my partners, we create digital solutions that naturally blend into the physical environment and provide real assistance to users.

I share my knowledge at universities and large corporations, where I teach the design of user interfaces and services. This dual perspective - psychological background and practical design experience - enables me to integrate digital solutions into the physical environment and existing tools in a way that naturally aligns with both the functions of the space and the characteristics of human perception, behavior, and habits. The essence of my approach is to ensure that technology is not an end in itself but creates value by adapting to human needs and capabilities.